When composing marketing materials, be it a newsletter, mailer or email, always make it easy to read.  Managers are busy people, so break up your text into point format to make it easy to quickly scan and read what is important to them.  Highlight your message with images which reinforce your message.  Even if you edit the copy yourself many times, have someone else edit it.  Sometimes you have looked at it so much you don’t notice the obvious mistakes!

Make your marketing material eye-catching.  Try to be different from all the other companies that send them information.  Make them want to read it.

Most importantly, keep sending your marketing materials to prospective customers to reinforce your company name.