Brand your Company Name
Branding is just as important for small businesses as it is large corporations. It is important to realize that your marketing program needs to also incorporate branding. This is the act of getting your company name and logo well known so that when your service is needed your name will be first to come to mind. Remember first is foremost. It doesn't matter how good your company is if no-one can remember your name.
Some ideas of ways to brand your company name are through ad space in industry magazines, consistent direct mail programs, attending industry events and trade shows and email campaigns. It's not about selling to a prospect the first time they hear your name. It's about them hearing/seeing your name so much that you are seen as an industry leader. Just remember, be consistent with your look and message.
Some ideas of ways to brand your company name are through ad space in industry magazines, consistent direct mail programs, attending industry events and trade shows and email campaigns. It's not about selling to a prospect the first time they hear your name. It's about them hearing/seeing your name so much that you are seen as an industry leader. Just remember, be consistent with your look and message.